Wednesday, June 18, 2008
Tuesday, January 15, 2008
The Business Value of IT
I write a blog about the optimization of people and process. I find it amusing how much time each day I spent in front of technology and how I leverage technology so I can "do more with less". I sometimes forget about IT's contribution to my business and the value it brings. IT has enabled my company to reduce costs and even gain a strategic advantage. It's one of those things I take for granted; I do not think about it. I just expect it to be there when I need it.
Today I took a serious look at my processes. In my company’s case, we use search engine optimization techniques and keywords for lead generation. We have out-maneuvered companies that are much larger and have a much bigger pool of resources. We also leverage technology to collaborate with our Indian partners as we discuss how our website will look, feel and what functionality will be included in phase one development. I also leverage technology to talk to my partner in AZ for free. I often hear executives bemoan as they cannot justify, or they find it difficult to quantify the business value of technology; and I am reminded of Robert Solow's comment, "I see computers everywhere except in the productivity statistics".
When I started writing this blog, I defined the term business value as the ways and means a monetary value is assigned and how that aligns to a person, process, activity and yes, even technology; and what it adds the bottom line. Speaking of bottom lines;
BOTTOM LINE It's been 11 year's since Solow's “Productivity Paradox”; but, as technology has become ubiquitous, it is easier to take for granted. Business and technology executives must define a common taxonomy, methodology and metrics to define and measure business value. As global economic realism bears down on the United States, demanding increased productivity, technology improvements and correct product sourcing must be leveraged across the SG&A to compete on a global basis
Today I took a serious look at my processes. In my company’s case, we use search engine optimization techniques and keywords for lead generation. We have out-maneuvered companies that are much larger and have a much bigger pool of resources. We also leverage technology to collaborate with our Indian partners as we discuss how our website will look, feel and what functionality will be included in phase one development. I also leverage technology to talk to my partner in AZ for free. I often hear executives bemoan as they cannot justify, or they find it difficult to quantify the business value of technology; and I am reminded of Robert Solow's comment, "I see computers everywhere except in the productivity statistics".
When I started writing this blog, I defined the term business value as the ways and means a monetary value is assigned and how that aligns to a person, process, activity and yes, even technology; and what it adds the bottom line. Speaking of bottom lines;
BOTTOM LINE It's been 11 year's since Solow's “Productivity Paradox”; but, as technology has become ubiquitous, it is easier to take for granted. Business and technology executives must define a common taxonomy, methodology and metrics to define and measure business value. As global economic realism bears down on the United States, demanding increased productivity, technology improvements and correct product sourcing must be leveraged across the SG&A to compete on a global basis
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