Imagine a business running perfectly in a perfect world.
Wait; forget the perfect world part for now . . . no two people will imagine the same perfect world anyway.
Let’s concentrate on your perfectly running business. If guests from your real-world company stumbled into your imagination and saw what you created, what would they see?
As a good host, you show them around. Coming from the traditional not-so-perfect place, they’re quite amazed and want to know how you accomplished this fantastic feat.
* Who is responsible?
* Where’s the magic wand?
* How could this be?
There’s got to be a conflict somewhere. Are the conflict teams on vacation this week? Where’s the disruptions? How long can this last? Are all those people actually supporting each other? Who left the lines of communication open?
Who’s in charge? Doesn’t someone need to be micro-managing this place? Where are they? What’s going on over there?
Looks like a pretty important meeting! “Well yes, it is. That’s our transformation team . . . all the teams in the company are represented.”
OK, perfect timing . . . now we’ll see some fireworks. All those innovative ideas . . . sure, they look good on paper . . . wait ‘til they try to make some changes. I hope you’re prepared for the chaos!
A few conflicting processes here, a few integration disasters over there, some technical glitches spread all around . . . yeah, this place will feel just like home.
“Actually they are just celebrating a bit. All the process changes went very well and the entire integration project was completed ahead of schedule. There hasn’t been any slow downs; in fact, we expanded the business, went global, increased production, eliminated some wasteful practices and are running better than ever. We know it will have a very positive impact on the company’s bottom line this coming year. Our CFO is thrilled . . . might even use a personal day; that would be a first!” Whoa!
You’re kidding, right? This isn’t possible!
What did you guys do?
Did you somehow all magically agree to align to the same vision, or something?
“I guess we did. We all agreed that our business is important to us and that the mission of the business serves a vital purpose in the world. We’re glad to be part of it . . . we each know we are having a real impact.”
So, there was some magic, right?
“You can call it magic if you like, but we call it business value; we prioritize our initiatives and align all our activities, functions and processes to optimize our resources. As you can see, it works.”
“It can work for you, too . . . if you are serious about improving your business, I know just the folks to help you get started. All it takes is commitment to your business value and . . . a bit of imagination.”
Gary Mitchell, Co-Editor.
Tuesday, December 25, 2007
Thursday, December 13, 2007
Cruise Control
Written by Gary Mitchell, www.businessvaluemanagement.blogspot.com.
I am not a fan of chain letters and refuse to pass them on, but occasionally one arrives that contains some interesting information that inspires a thought. This morning I received such a letter. It contained a story about a woman who learned the hard way that drivers should NEVER DRIVE IN THE RAIN WITH THE CRUISE CONTROL ON. In fact, NEVER USE THE CRUISE CONTROL WHEN THE PAVEMENT IS WET OR ICY. The highway patrolman at the scene of the accident explained that if the cruise control is on when your car begins to hydro-plane and your tires lose contact with the pavement, your car will accelerate to a higher rate of speed, making the car take off like an airplane. The driver loses control.
How does this apply to business? Is there a lesson here? How many businesses operate on cruise control? Each of them starts out with a vision of where they want to go and a mission to drive them there. Yet, somewhere along the road to success, leadership gets the bright idea that the business can operate on cruise control. They set the mechanics in motion, relax, and sit back to enjoy the ride, mistakenly thinking that they are still driving because they are holding a steering wheel. However, a steering wheel does not a driver make.
Now, I am not saying that cruise control is necessarily a bad thing. In fact, cruise control can be a wonderful feature to use when driving efficiency, but there are conditions. NEVER OPERATE YOUR BUSINESS WITH THE CRUISE CONTROL ON UNLESS THE CONDITIONS ARE RIGHT. If control is being turned over to other people, other functional areas, other processes, how do you know that the vision is just as clear to them as it was to you when you started? How do you know that their mission is in line with yours? How certain can you be about the course of your business? How certain can you be about reaching your desired destination if key values are out of place, out of sync, out of control? What if the business loses contact with the road, with the guiding principles that formed the foundation of your business in the first place? What if the vision has become distorted and the mission out of alignment?
What has been done to make sure conditions are right for optimizing the operation of a cruise control system, or any system for that matter? There will always be risks that are out of our control and may catch us by surprise. But, especially in business, the business drivers need to be aligned for top performance. Managing for top performance requires serious attention all the time.
Bottom Line: Heed the warnings. Assess the situation. Assess it again. Identify the present conditions. Check the alignment. Are all the drivers in line with the vision and mission ahead? Are all the activities, functions, and processes working efficiently together? Proceed with caution when setting any cruise control options. The well-being of your business is at stake.
I am not a fan of chain letters and refuse to pass them on, but occasionally one arrives that contains some interesting information that inspires a thought. This morning I received such a letter. It contained a story about a woman who learned the hard way that drivers should NEVER DRIVE IN THE RAIN WITH THE CRUISE CONTROL ON. In fact, NEVER USE THE CRUISE CONTROL WHEN THE PAVEMENT IS WET OR ICY. The highway patrolman at the scene of the accident explained that if the cruise control is on when your car begins to hydro-plane and your tires lose contact with the pavement, your car will accelerate to a higher rate of speed, making the car take off like an airplane. The driver loses control.
How does this apply to business? Is there a lesson here? How many businesses operate on cruise control? Each of them starts out with a vision of where they want to go and a mission to drive them there. Yet, somewhere along the road to success, leadership gets the bright idea that the business can operate on cruise control. They set the mechanics in motion, relax, and sit back to enjoy the ride, mistakenly thinking that they are still driving because they are holding a steering wheel. However, a steering wheel does not a driver make.
Now, I am not saying that cruise control is necessarily a bad thing. In fact, cruise control can be a wonderful feature to use when driving efficiency, but there are conditions. NEVER OPERATE YOUR BUSINESS WITH THE CRUISE CONTROL ON UNLESS THE CONDITIONS ARE RIGHT. If control is being turned over to other people, other functional areas, other processes, how do you know that the vision is just as clear to them as it was to you when you started? How do you know that their mission is in line with yours? How certain can you be about the course of your business? How certain can you be about reaching your desired destination if key values are out of place, out of sync, out of control? What if the business loses contact with the road, with the guiding principles that formed the foundation of your business in the first place? What if the vision has become distorted and the mission out of alignment?
What has been done to make sure conditions are right for optimizing the operation of a cruise control system, or any system for that matter? There will always be risks that are out of our control and may catch us by surprise. But, especially in business, the business drivers need to be aligned for top performance. Managing for top performance requires serious attention all the time.
Bottom Line: Heed the warnings. Assess the situation. Assess it again. Identify the present conditions. Check the alignment. Are all the drivers in line with the vision and mission ahead? Are all the activities, functions, and processes working efficiently together? Proceed with caution when setting any cruise control options. The well-being of your business is at stake.
Thursday, December 6, 2007
Who, what, when, where, why, how?
I heard from a colleague who asked, “What if you cannot derive business value from a client because he is reluctant to talk about his issues openly?” The answer takes me back to my 5th grade class where Sr. Jean Marie taught us the following conversational secrets:
Who? Explain the profile of your existing client base. Talk about results and deliverables and how companies have benefited from your solution. Don’t lead the client down one path; instead, talk about the diversity of the value received. Don’t talk specifics about any one client; but speak about clients in general who have experienced broad impact on business results. If they ask what one of your clients is doing, say, “That is important, and if appropriate, at the right time we may be able to get you to speak to that client about the benefits he received from our company.” You don’t want to give the impression that, if they become a client, they will be used in some sales pitch.
What? What is the perceived value that you see for the client? It is important to do your homework. Listen to the last few quarterly earnings reports; tie your solution to the CEO’s vision, mission statement, guiding principles and business issues.
When? “When” is a tricky, but an important aspect of early conversation with a prospect. It can also set you apart from most other salespeople. Every salesperson I know prepares in detail for meetings with executives, but few talk about the work they put into preparation for the meeting. “When” can take the following tact, “When I was preparing for this call I learned a few things about your company.” Tell them a few points you learned in your preparation, “Margins are down”, “Inventory is up”; whatever the facts are, tell them what you know. They will appreciate the fact that your have done your homework.
Where? Explain in general terms where have you done it before; where in the business cycle can they expect to see results? Be careful that you do not tread on the unique value that you offer to other clients; just because their main competitor is your client does not mean that they need the same issue solved. Explain where you provided unique value that gave your client a unique benefit. They invited you to a meeting to hear what you can offer them, not what you delivered to another company. Your reputation or client base may have gotten you in the door; the unique business value you offer may get the dance.
How? Explain how results are articulated and how you have helped other companies with business issues. Explain the lifecycle of an implementation, how it impacts the business and how it can be rolled out to capture low hanging benefits first.
Why? Why did they accept this meeting? Why do they see a requirement? Why is your differentiator important to them? Why you, your product and your company? They saw or heard something that they think can be a benefit. It is important to discover why they accepted the meeting and why they think that your product or service can benefit them. Get them to talk about what they see as the solution and why they think you can add value to the process.
Bottom Line ; What we say and how we say it can make or break the relationship with our clients. Who, what, when, where, why and how questions get your client talking and you listening. Don’t open your mouth and pop in the spec sheet or product of the week. A good salesperson is a good listener. A great salesperson asks great questions and triangulates answers into a solution that ties unique value to business benefit for the client.
Who? Explain the profile of your existing client base. Talk about results and deliverables and how companies have benefited from your solution. Don’t lead the client down one path; instead, talk about the diversity of the value received. Don’t talk specifics about any one client; but speak about clients in general who have experienced broad impact on business results. If they ask what one of your clients is doing, say, “That is important, and if appropriate, at the right time we may be able to get you to speak to that client about the benefits he received from our company.” You don’t want to give the impression that, if they become a client, they will be used in some sales pitch.
What? What is the perceived value that you see for the client? It is important to do your homework. Listen to the last few quarterly earnings reports; tie your solution to the CEO’s vision, mission statement, guiding principles and business issues.
When? “When” is a tricky, but an important aspect of early conversation with a prospect. It can also set you apart from most other salespeople. Every salesperson I know prepares in detail for meetings with executives, but few talk about the work they put into preparation for the meeting. “When” can take the following tact, “When I was preparing for this call I learned a few things about your company.” Tell them a few points you learned in your preparation, “Margins are down”, “Inventory is up”; whatever the facts are, tell them what you know. They will appreciate the fact that your have done your homework.
Where? Explain in general terms where have you done it before; where in the business cycle can they expect to see results? Be careful that you do not tread on the unique value that you offer to other clients; just because their main competitor is your client does not mean that they need the same issue solved. Explain where you provided unique value that gave your client a unique benefit. They invited you to a meeting to hear what you can offer them, not what you delivered to another company. Your reputation or client base may have gotten you in the door; the unique business value you offer may get the dance.
How? Explain how results are articulated and how you have helped other companies with business issues. Explain the lifecycle of an implementation, how it impacts the business and how it can be rolled out to capture low hanging benefits first.
Why? Why did they accept this meeting? Why do they see a requirement? Why is your differentiator important to them? Why you, your product and your company? They saw or heard something that they think can be a benefit. It is important to discover why they accepted the meeting and why they think that your product or service can benefit them. Get them to talk about what they see as the solution and why they think you can add value to the process.
Bottom Line ; What we say and how we say it can make or break the relationship with our clients. Who, what, when, where, why and how questions get your client talking and you listening. Don’t open your mouth and pop in the spec sheet or product of the week. A good salesperson is a good listener. A great salesperson asks great questions and triangulates answers into a solution that ties unique value to business benefit for the client.
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