Simple as ABC, if you dont compete you can't win!

Activity-Based Costing (ABC) is used to identify functional process activities, describe that process in regards to where it fits into the overall business objectives and it’s alignment to goals, mission and company vision. It is a more accurate management system than traditional cost accounting. Although hard to attain because of a lack of standards and metrics, ABC is more valuable because it identifies opportunities to improve business process effectiveness and efficiency by determining the "true" cost of a product or service. The key differentiation and silver bullet is that it must be mapped to corporate performance goals and be used as an initiative generator to fuel top line savings and bottom line growth.

Bottom line; You can’t cost if you don’t measure. If you don’t measure you can’t change. If you don’t change you can’t compete.